As a member of NALED Managing Board, he firmly supports the organization’s development with strategic guidelines and mentor support in cooperation with the Executive Office. He leads a company that has been a member NALED since 2012, a pioneer of Fair Competition Alliance, and a strongly engaged member of the Food and Agriculture and Environment Protection alliances. A man of Balkan sensibility, he listens closely to the needs of members from rural areas, such as Surdulica and Bela Palanka, always wiling to support their projects. He pays special attention to youth programs, cultural heritage and environment preservation – the latter, he says, being the main reason he engages in NALED. Favorite among colleagues in his team and NALED for his managerial skills, leadership vision and understanding for others. Genuine and straightforward, always available and authentic. Sponsor of summer gatherings on multiple occasions, he is also there to freshen up the days for NALED guests and employees with clear Vlasina water.